Sunday, Sun & Chill

What a beautiful sunny weekend we had in Manchester! Although I’m from Preston, Manchester is my closest ‘real city’ (40 mins south). While waiting to take some shots with my friend Marius, I sat on a bench in Piccadilly Gardens and took a moment to people watch.

It’s amazing how the good weather can make everyone so happy. There was a real buzz in the air. Parents and children playing together. Couples chatting and cuddling. Everyone was smiling, laughing and enjoying themselves. Life’s good.

“I love to see everybody in short skirts, shorts and shades. I like it in the city when two worlds collide.”


I woke up stiff and sore on Sunday, from rugby the previous day. So, I pulled this outfit together as I wanted something relaxed and easy to chill out in. It wasn’t quite shorts weather, for me anyway, but the outfit is super lightweight and airy. Perfect for chilling out in the house…or posing on top of car parks.

Sweat-shirt: £8.99 – H&M
Bottoms: £35 – Adidas/ASOS*
White Reebok Classics: £35


Total outfit cost: £78.99


A simple thin baggy white T and Camo Bomber and you have a new look.

T-shirt: £15 – Topman (2 years ago)
Bomber: £25 – Topman

Total outfit cost (including bottoms & Reeboks): £110


Thanks for reading,

All photos by @renicsphotopage
Follow me on Instagram for daily posts: @davidjamesseed 

My first blog post and the first of the Supermarket Sartorial Series.

Supermarket Sartorial 1.0

I shot this look in Edinburgh, thanks to my brother @andicd. It’s made up entirely of supermarket brands.


I’m proud to say that I love supermarket fashion. Walking into ASDA (George), Tesco (F&F) or Sainsbury’s (Tu) and nipping over to the clothes section to find little gems, gives me a huge buzz! Not only can it be cheap (I’ve detailed prices below) and picked up while doing a weekly shop, but it can look great too!

details1The amount of times people have complemented my outfit and I have turned with a smile and thanked them, proudly announcing; “…It’s all from George!”.

I think the common misconception is that if you buy your clothes from these places, not only does it not give you much ‘street cred’ but it’s also very easy to dress “like a Dad”.


If done right, Supermarket fashion is cool. Supermarket brands have really upped their game recently and you can get some great clothes for really affordable prices.

I think what’s key is to stop looking at how Tee-shirts, shirts, jumpers, coats etc should be worn and more at how they could be worn.

For example: ‘Hmmmmm, could that checkered shirt be worn in XXL, instead of L, with a white tee underneath, a pair of skinny jeans and boots? Yeah, I think that would look great!’.

Next time you’re in the supermarket doing your weekly shop, TRY IT OUT!

This entire outfit cost under £80:

  • Shoes: £25 – George
  • Skinny Jeans: £10 – George
  • Shirt: £12 – F&F
  • Jumper: £12 – F&F
  • Overcoat: £20 – George (sale)

Thanks for reading,

Follow me on Instagram for daily posts: @davidjamesseed