Welcome, my name is David.

The concept is very simple: AFFORDABLE Fashion (…and have a bit of fun along the way too!)

My background is in high-end fashion and editorial modelling.
Ironically, I’m a passionate believer that fashion / dressing well doesn’t (and shouldn’t) have to cost a fortune.

Throughout my blog and social streams, I look to showcase looks and styles that are easily accessible on the high street, online, second hand… and even from supermarkets, at an affordable price.

For daily posts, follow me on Instagram: @davidjamesseed


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